One client says it like this: “it costs what it should.” We strive to build value first by generating ideas, being responsive, and providing personal service.
Strategy is the foundation to all marketing decisions. It sets the tone for what the message will be, to whom it will be addressed, and how it will get implemented. Whether designed for customer retention or customer acquisition, it all starts with the strategy.
Creative is a process that considers the feel of a brand, the audience dialect, and ways to stand out and get noticed. From concept to final design, we will direct the process to get the maximum results.
We implement all the day-to-day tasks to effectively and efficiently implement the strategy and creative.
Analysis, equally important in the marketing process, is required to bring campaigns full circle to see if the appropriate results were realized.
Brand position, look, feel, and style define your company. It is how the market perceives you and will affect your overall success. OverDrive is a stickler for brand consistency and will create brand standards easily understood and used by your team. Your brand includes your brick & mortar, website, and all communications.
When it comes to media, research and analysis is our forte! OverDrive reviews audience numbers, assesses post buys, and reviews industry benchmarks for each client. We strive to make sure you are placing your marketing messages in the very best place to reach the right people and we do it effectively and efficiently.
From concept to fruition, OverDrive’s creative team will create original video, audio, print, social, and online messages for your campaigns to meet strategic initiatives. Websites are sometimes the most fun, but we create any component needed (like window clings!) to keep everything integrated.
This platform uses a different approach to gaining leads and customers: it focuses on developing educational and informative content for your prospective customers. It creates an expert position for your company, generates leads, and tracks those leads through the sales process.